When we launched SkinAssured, we made a promise to the professionals who list with us: a profile here isn't just a directory entry, it's a genuine asset that works for your business on Google.
One week after launch, we got our first proof.
Search Google for a well established beauty salon in central London, and their SkinAssured profile appears on page one, above Treatwell, above national salon guides, and in some searches above the salon's own website.
That's a brand new platform, one week old, outranking a booking giant with fifteen years of domain history, for a salon's own name.
Google rewards pages that genuinely answer a search. When someone Googles a salon by name, they want to know what it offers, where it is, whether it's any good, and how to get in touch. A SkinAssured profile answers all of that on one fast, structured page: services, location, verified reviews, qualifications, and our Trust Score.
Behind the scenes, every profile carries the structured data Google feeds on, business schema, breadcrumbs, and clean page architecture. It's the technical groundwork most individual salon websites, and frankly most directories, never get right.
That result happened for an unclaimed profile. Nobody at the salon lifted a finger. Imagine what a claimed one does.
When you claim your SkinAssured listing, your profile gains the things Google and clients rank highest: your full service list, your qualifications and insurance verification, your consolidated reviews from Google, Fresha and beyond, your photos, and direct contact details.
Every one of those strengthens the page. A complete profile ranks harder, converts better, and raises your Trust Score, one clear number that tells clients you're the real thing.
We don't take booking fees. We don't take commission. Enquiries go straight to you, and your profile links to your own website and booking system. SkinAssured exists to make verified professionals easier to find, and one week in, Google appears to agree.
Your profile may already be live. Search your business name on SkinAssured, claim it, and make it yours.
Every business on SkinAssured is checked by hand before it goes live. Search by treatment or concern, or browse by your town, and see qualifications, reviews and insurance status at a glance.
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